Veni Shampoo: Cleansing, softness and the botanical shampoo ritual

The role of this product

A shampoo has two jobs that need to work together: remove accumulated material and leave hair manageable. Veni pairs a blended surfactant system with humectants, conditioning ingredients and botanical extracts.

How the formulation works

The cleansing system combines taurate, glutamate, betaine and SCI surfactants. Their balance, total active matter and contact time influence cleansing and tolerance. Polyquaternium-10 and hydrolysed rice protein are conditioning materials that can leave a light film on hair. This is grooming care; a shampoo does not establish a treatment for persistent hair loss.

Key herbs and ingredient benefits

Amla

Phyllanthus Emblica Fruit Extract

Botanical conditioning and antioxidant ingredient. Its contribution depends on the ingredient preparation and how it is incorporated into the complete formula.

Bhringraj

Eclipta Prostrata Extract

Botanical hair conditioning. Its contribution depends on the ingredient preparation and how it is incorporated into the complete formula.

Aloe vera

Aloe Barbadensis Leaf Juice

Moisture and scalp conditioning. Its contribution depends on the ingredient preparation and how it is incorporated into the complete formula.

Nagarmotha

Cyperus Rotundus Root Extract

Botanical scalp conditioning. Its contribution depends on the ingredient preparation and how it is incorporated into the complete formula.

Provitamin B5

Panthenol

Moisture support. Its contribution depends on the ingredient preparation and how it is incorporated into the complete formula.

Rice protein

Hydrolyzed Rice Protein

Film-forming conditioning. Its contribution depends on the ingredient preparation and how it is incorporated into the complete formula.

Conditioning polymer

Polyquaternium-10

Combing and static control. Its contribution depends on the ingredient preparation and how it is incorporated into the complete formula.

The complete formulation context

Supporting ingredients shape spread, cleansing, stability, texture and after-feel. Those practical roles are part of a usable product.

WaterWater phase or solvent system

Sodium Cocoyl Methyl TaurateCleansing surfactant

Cocamidopropyl BetaineCleansing surfactant

Sodium Cocoyl GlutamateCleansing surfactant

Sodium Cocoyl IsethionateCleansing surfactant

GlycerinHumectant or skin/hair-conditioning ingredient

PEG-7 Glyceryl CocoateSolubilising or formulation-support ingredient

Phyllanthus Emblica Fruit ExtractBotanical conditioning or sensory ingredient

Aloe Barbadensis Leaf JuiceBotanical conditioning or sensory ingredient

Eclipta Prostrata ExtractBotanical conditioning or sensory ingredient

Cyperus Rotundus Root ExtractBotanical conditioning or sensory ingredient

PanthenolHumectant or skin/hair-conditioning ingredient

Hydrolyzed Rice ProteinConditioning or surface-film ingredient

Polyquaternium-10Conditioning or surface-film ingredient

Sodium LevulinatePreservation-support ingredient

Sodium AnisatePreservation-support ingredient

Glyceryl 1-monooctanoate chemical structure

Glyceryl CaprylatePreservation-support ingredient

Sodium GluconateChelating ingredient

Konjac MannanEmulsion structure, viscosity or emulsification

Lavandula Angustifolia OilBotanical oil: emollient or sensory role according to the ingredient

Cedrus Atlantica Bark OilBotanical oil: emollient or sensory role according to the ingredient

Rosmarinus Officinalis Leaf OilBotanical oil: emollient or sensory role according to the ingredient

What to expect

Cleanses accumulated oil, dirt and styling residue.
Helps leave hair softer and easier to comb.
Supports a fresh, conditioned feel.

How to use it

Wet hair and scalp thoroughly.
Massage a small amount into the scalp with fingertips; work through the lengths.
Rinse thoroughly and follow with conditioner where needed.

Precautions

For external use only; avoid eyes.
Rinse immediately with water if product enters the eyes.
Stop use if irritation develops; do not use on broken or inflamed scalp.

Explore the original research

Each link describes the preparation and study type. These publications are ingredient research, rather than clinical trials of this finished product.

More research for this product →